Blogs I Read

Tier 1 — Core, Technical, Current

The Full Stack Analyst — Frederik Werner. Head of Analytics, Adobe Analytics Champion/Community Advisor; deep CJA/AEP series + data science/Python.

The Full Stack Analyst screenshot

Datanalyst — Julien Piccini, Data Architect at Adobe. Hardcore AEP/CJA: Web SDK debugging, XDM, and the aepp Python module that wraps the AEP API endpoints.

Datanalyst screenshot

Garrett Chung — Adobe principal architect (APAC) writing on RTCDP, CJA, Journey Optimizer and AEP. Strategy + architecture, posting recently.

Garrett Chung screenshot

The Digital Marketing Architect — Pedro Monjo, Adobe Multi-Solution Architect. AEP, consent, Target; long-running, still active.

The Digital Marketing Architect screenshot

Digital Data Tactics — Jenn Kunz. Consultant at 33 Sticks; fills gaps in industry documentation and builds free tools like the Adobe Analytics Beacon Parser. Best on implementation/tagging/consent edge cases.

Digital Data Tactics screenshot

Tier 2 — Strong, Slightly Broader or Less Frequent

Jimalytics — Jim Gordon (now CHEQ AI). AEP datasets, Launch/Web SDK, CDP opinions. Maintains an AEP Dictionary.

Jimalytics screenshot

33 Sticks — Agency blog; implementation + data-literacy/critical-thinking pieces.

The 33 Sticks screenshot

Adobe Tech Blog — Official engineering deep dives on AEP/CJA/AJO APIs, Web SDK, data layer.

Adobe Tech Blog screenshot

Web Analytics for Developers — Jan Exner (now Adobe). Largely wound down around 2021, but the Launch/Web SDK/automated-testing back-catalogue is foundational.

Web Analytics for Developers screenshot

Andrey Osadchuk — Adobe Experience Cloud expert/instructor: Analytics, AEP Data Collection Tags (Launch), Target; tooling-focused.

Andrey Osadchuk screenshot

Adjacent — Not Adobe-Native but High Value

Simo Ahava — Google-stack, but the authority on server-side tagging, consent and privacy architecture. Relevant to Consent Mode work.

Simo Ahava screenshot

Adam Greco — Wrote the first Adobe SiteCatalyst book; now Product Evangelist at Amplitude. AA-heavy, historical, but still cited.

Adam Greco - Analytics Demystified screenshot

Digital Loop — Usable AJO/RTCDP intro content (agency).

Digital Loop screenshot