Barry Mann

Highly articulate, confident, and persuasive team-builder and stakeholder manager. Strategic – yet a hands-on engineer with an ability to technical content rapidly.

Proudly part of the London Web Analytics community since the early days, I now assist some of the UK’s best-known companies to achieve better online results through the application of effective digital analytics & digital consultancy services. I completely “get” Digital and have a real passion for my discipline.

I am a well-known subject matter expert in the Adobe Marketing Cloud [Omniture] Product Suite including Reporting & Analytics, Ad-Hoc, AEM, AAM, Google Analytics, Tealium IQ, Tealium AudienceStream/UDH

Specialties: Driving improved conversion rates through:
• Web analytics
• Email marketing
• Segmentation
• Identifying growth opportunities
• Undertaking training and education programs
• Analysis
• Account Management
• Running pitch processes
• Negotiating contract terms & conditions

In the past, I have developed 40+ eCommerce websites on a variety of platforms including Magento & ran 2 very large eCommerce operations including everythingipod.co.uk. I am comfortable owning a P&L.
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Specialties:
Adobe Marketing Cloud Products:
Omniture Site Catalyst 15 {Adobe Analytics]
Omniture DataWarehouse
Omniture Discover [Ad Hoc Analytics]
Test & Target [Target]
Tag Management Solutions, Cross-Device Stitching & Attribution Modelling.[GTM, DTM, Tealium]

HBX Site Catalyst (sunset)

Google & AdTech:

Google Analytics
DoubleClick DART
Programmatic Buying
Comscore

I have a particular interest in media mix optimization (reallocating marketing ££’s using analytics)
Visualization:

Teradata
Kantar
Tableau & Tableau Server
ObservePoint (web analytics governance)
Clicktale / Tealeaf / Decibel Insight