Hi, I’m Barry Mann, a digital analytics and marketing technology specialist with over 14 years of experience driving successful data and personalisation projects for top-tier brands across retail, financial services, healthcare, and more. My expertise spans implementing, optimising, and delivering analytics and marTech solutions that empower organisations to make informed decisions and enhance their digital strategies.

I have specialised in Digital Analytics since 2009, initially as an Adobe Practitioner. I am a highly articulate, confident addition to any team and a skilled stakeholder manager. I am a strategic yet hands-on engineer who can grasp technical content rapidly.

Since 2010, I’ve worked with some of the largest brands in the world, delivering data-driven solutions that foster growth, efficiency, and customer engagement. My roles have ranged from hands-on technical implementations to consulting and managing large-scale analytics initiatives.

I’ve had the pleasure of supporting companies like Dow, Tesco, British Airways, Royal Mail, Ralph Lauren, Michael Kors, Avis, BT, Moo.com, ABN Amro, Mecca Bingo and Novo Nordisk, as well as organisations in the insurance, e-commerce, and telecommunications sectors.

Throughout my career, I’ve been involved in all aspects of digital analytics and marTech, including Customer Data Platforms (CDP), A/B testing, personalisation, tag management, data engineering, and more. I proudly assist some of the world’s best-known companies in achieving better online results by applying effective digital analytics and consultancy services. I completely “get” Digital and am passionate about my discipline.

I’ve implemented a long list of marTech products, including:

• Adobe Marketing Cloud Products:
  • Adobe Analytics (Omniture Site Catalyst 15)
  • Omniture DataWarehouse
  • Omniture Discover (Ad Hoc Analytics)
  • Adobe Target (Test & Target)
  • Adobe Real-Time CDP with Data Science 
• Google Analytics (including 360 and Premium)
• Tealium (including AudienceStream CDP)
• Decibel Insight , Full Story, Contentsqaure and HotJar
• Amplitude
• Tag Management Solutions (GTM, DTM, Tealium)
• Cross-Device Stitching & Attribution Modelling
• ObservePoint (web analytics governance)

I take pride in ensuring data integrity, actionable insights, and value-driven outcomes in all my work, from new platform implementations to migrations and troubleshooting.

One of my recent engagements involved migrating to Adobe’s SDK for Dow, which included working with an unfamiliar and still-evolving data architecture. By leveraging agile methodologies and collaboration, I managed to stand up personalisation experiences through Adobe’s RT-CDP, contributing to better customer experiences. At ABN Amro, I coordinated the replacement of personalisation systems in a highly regulated environment, leading a team of eight specialists to deliver a streamlined marTech ecosystem.

Success is built on strong relationships, clear communication, and taking stakeholders along. I was fortunate to learn stakeholder management at Tesco’s “Taking People With You” Academy, a course that continues to influence my work today. I switch easily between self-start mode and collaborative mode, adapting to the needs of my projects and teams. At one recent engagement, I was described as “the most conscientious contractor” the client had ever worked with. This shows my dedication to delivering quality results while building effective working relationships.

Beyond work, I’m passionate about community and networking. I founded the London Digital Analytics Contractor WhatsApp Group, now with over 190 members, to share knowledge and foster a sense of camaraderie among digital analytics professionals. I also launched the London Web Analytics Meetup Group (Web Analytics Wednesday), which has grown to over 2,000 members.

Naturally analytical, I thrive on making sense of data and transforming insights into action. I dislike unnecessary complexity and strive to simplify processes and solutions whenever possible. I aim always to help organisations become more efficient and impactful in using digital data, ensuring that insights are accessible and actionable for stakeholders at all levels.

My specialities include the following:

• Driving improved conversion rates through Web analytics
• Email marketing
• Segmentation & Customer Data Platforms (including composable CDP’s)
• Identifying growth opportunities
• Undertaking training and education programs
• Analysis
• Account management
• Negotiating contract terms & conditions with vendors.

In the past, I have developed 40+ eCommerce websites on various platforms, including Magento, and ran 2 very large eCommerce operations, including everythingipod.co.uk. 

Whether you want to optimise your analytics setup, solve challenging marTech problems, or drive impactful personalisation initiatives, I’m here to help. Let’s make digital analytics work for you.