Barry Mann

Digital analytics, optimisation & personalisation

I specialize in Digital Analytics since 2009, known in the community as an Adobe Practitioner.

Highly articulate, confident, and persuasive team-builder and stakeholder manager. Strategic – yet a hands-on engineer with an ability to technical content rapidly.

Proudly part of the London Web Analytics community since the early days, I now assist some of the UK’s best-known companies to achieve better online results through the application of effective digital analytics & digital consultancy services. I completely “get” Digital and have a real passion for my discipline.

I am a well-known subject matter expert in the Adobe Marketing Cloud [Omniture] Product Suite including Reporting & Analytics, Ad-Hoc, AEM, AAM, Google Analytics, Tealium IQ, Tealium AudienceStream/UDH

Specialties: Driving improved conversion rates through:
• Web analytics
• Email marketing
• Segmentation
• Identifying growth opportunities
• Undertaking training and education programs
• Analysis
• Account Management
• Running pitch processes
• Negotiating contract terms & conditions

In the past, I have developed 40+ eCommerce websites on a variety of platforms including Magento & ran 2 very large eCommerce operations including I am comfortable owning a P&L.
Adobe Marketing Cloud Products:
Omniture Site Catalyst 15 {Adobe Analytics]
Omniture DataWarehouse
Omniture Discover [Ad Hoc Analytics]
Test & Target [Target]
Tag Management Solutions, Cross-Device Stitching & Attribution Modelling.[GTM, DTM, Tealium]

HBX Site Catalyst (sunset)

Google & AdTech:

Google Analytics
DoubleClick DART
Programmatic Buying

I have a particular interest in media mix optimization (reallocating marketing ££’s using analytics)

Tableau & Tableau Server
ObservePoint (web analytics governance)
Clicktale / Tealeaf / Decibel Insight

Core Skills:
MS SQL Server,
Excel Super Advanced


web analytics.London

Web Analytics, Insight, and Optimisation 

Oct 2014 – Present

Client & Agency side Web Analytics “rescue & repair”​ for multiple household names. Adobe Marketing Cloud [Omniture] expert on both business & technical sides, equally.

“If in doubt build the capability” – Drucker

+44 203 137 2543

London, United Kingdom